New Perfume Launches

Perfume: This is the extract or extrait of a fragrance and represents the scent in its purest form. This often creates a smooth and round texture, which is hard to achieve with the dilution represented in the other concentrations of fragrance.

Eau de Parfum (EDP): EDP is one of the most popular forms of fragrance. Eau de Parfum contains between seven to fourteen per cent of fragrance oils and perfume elixirs and is the second strongest, and longest lasting means of wearing a fine fragrance.

Eau de Toilette (EDT): EDT’s are not as highly concentrated in oils and elixirs as an EDP or Perfume would be and contain one to three per cent of fragrance oils. This impacts the ability of the fragrance to last and around eighty percent of the oils in an EDT fragrance will evaporate within three hours of application.

Eau de Cologne’s (EDC): EDC's were first popularised by Napoleon. These fragrances are often constructed in a different manner to the traditional French Model and are formulated in one single burst. As a result of this process, EDC’s or Eau de Colognes last the least amount of time on the skin.